Lolita Nelson

Drove the end-to-end delivery of high-impact e-commerce features across 34 European markets and 22 languages, significantly enhancing product discoverability and user experience.

Optimized search, shopping, and checkout flows, translating customer insights and business goals into clear user stories and acceptance criteria to boost conversion and engagement.

Led comprehensive stakeholder alignment, training, and change management initiatives, ensuring successful rollout and widespread adoption of new digital features.

Directed content updates and optimizations for a new e-commerce shopping experience, ensuring consistent and seamless user journeys across all touchpoints.

Coordinated cross-functional teams to plan and execute timely updates for product, promotional, and event pages, driving measurable increases in engagement and conversion.

Established proactive issue resolution workflows that minimized downtime and maintained a smooth customer experience across high-traffic digital platforms.

Collaborated with development teams to troubleshoot complex technical issues and enhance site features, delivering a frictionless shopping experience.

Executed precise content updates and conducted detailed QA testing across Crownpeak and Hybris CMS platforms, ensuring accuracy for product launches, promotions, and event pages.

Developed and delivered comprehensive training materials and user guides, enabling cross-functional teams to effectively adopt and utilize new digital platforms.

Led rigorous QA testing for new site launches and feature enhancements, ensuring optimal performance and a seamless user experience for global audiences.

Collaborated with cross-functional agile teams to support the development and successful launch of a new Platform-as-a-Service (PaaS) product.

Facilitated daily stand-ups, sprint planning, and backlog refinement sessions, maintaining clear communication and alignment with strategic business goals.

Conducted in-depth market research and competitive analysis, providing key insights that informed strategic planning and shaped the product roadmap.

Supported digital content updates and rollout projects for Mercedes-Benz AG, ensuring seamless functionality and high-quality web experiences.

Managed comprehensive CMS (AEM) updates with thorough QA testing, optimizing web performance and maintaining stringent quality standards.

Created detailed Confluence and Jira training materials, significantly enhancing project management processes and boosting overall team efficiency and collaboration.

Collaborated with diverse stakeholders to deploy features and content updates on global brand websites using CMS (AEM), ensuring quality through rigorous QA protocols.

Partnered with development teams to manage website maintenance and troubleshoot issues, coordinating resolutions efficiently via Jira.

Created tailored CMS manuals for local markets and external agencies, enhancing system knowledge through an internal e-learning platform.